Crisis management: Prepare to respond via social media

How to avoid being caught flat-footed when disaster strikes.

Social media has become deeply entwined with crisis management, making both monitoring and responding to issues significantly easier, while providing new opportunities for trouble. As is the case with nearly everything, though, being prepared is half the battle. To that note, the Adland Upstart blog recently provided a list of how to be ready for “”when the Twit hits the fan””:

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