Crowdsourcing site reaps PR bonanza for St. Louis

A crowdsourcing website, Rally St. Louis, started by a PR firm lets citizens raise cash for urban improvements. And it has garnered major media hits.

Ragan Insider Premium Content
Ragan Insider Content

Editor’s note: This story is taken from Ragan’s new distance-learning portal The site contains more than 200 hours of case studies, video presentations, and interactive courses. Click here for more on this session.

A short history of marketing, courtesy of Brian Cross, a founding partner in the St. Louis public relations firm Elasticity:

First marketers walked around in sandwich boards, but nobody stopped to look. So they started plugging products house to house, but nobody answered the door.

Eventually email arrived—but tech whizzes made sure promos were flushed down the spam hole. The Internet offered popups, but geeks created software to block it.

“Every time marketers came up with something new,” Cross says, “there was another technology to stop that, because we do not want to be marketed to.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.