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A short history of marketing, courtesy of Brian Cross, a founding partner in the St. Louis public relations firm Elasticity:
First marketers walked around in sandwich boards, but nobody stopped to look. So they started plugging products house to house, but nobody answered the door.
Eventually email arrived—but tech whizzes made sure promos were flushed down the spam hole. The Internet offered popups, but geeks created software to block it.
“Every time marketers came up with something new,” Cross says, “there was another technology to stop that, because we do not want to be marketed to.”