Cut these fluff phrases from your content

Excess wording can clutter your content and weaken your message. Try eliminating these unnecessary phrases from your writing.

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Ragan Insider Content

We know it when we see it: A writer’s attempt to sound smarter or make an article longer by adding fluff phrases. I estimate that these phrases make up at least 30 percent of the content I edit.

The problem with all this fluff? It drives our readers away because many of them strive to read as little as possible of the messages we publish. Unnecessary phrases add to the noise readers are trying to filter out.

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