PR Dear PR pros: The problem is you If you’re begging for your product to be covered, incorrectly targeting a journalist for your client’s news or attempting to spam a publication with links, you’re doing it wrong. By Beki Winchel@bekiwekiAug. 8, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.