Dear PR pros: The problem is you

If you’re begging for your product to be covered, incorrectly targeting a journalist for your client’s news or attempting to spam a publication with links, you’re doing it wrong.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.