Dear Santa: A PR expert’s Christmas wish list

From consistent messaging to the gift of mind reading, a PR pro makes a few requests of St. Nicholas.

Dear Santa,

I love working in communications/public relations. I really do.

But there are a few things you could do to improve my job. If you can tour the world in one night, then surely you can help me with the following:

1. I’d like to teach the world to sing in perfect harmony. I want consistent messaging across all marketing/communication channels of every single business.

2. I’d like to buy the world a Coke (bottle—with no bottleneck). Limit the number of people who review my writing. Three is a good number. Any more, and version control becomes hard to manage.

3. Give the gift of mind reading. I want businesses to anticipate and fulfill my information needs—before I ask for anything.

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