Dell’s social media hub monitors and responds to online chatter

PC maker’s command center prioritizes the 22,000 daily mentions of its brand on Twitter, Facebook, blogs and forums and answers accordingly—in almost a dozen languages.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.