Deloitte network melds expertise, social affinities

At Ragan conference, a primer on how to construct a D Street-style internal gathering place

How do you demolish internal silos and “make a 45,000-person organization feel like a 45-person organization?”

The folks at Deloitte seem to have figured it out, having launched D Street, their own internal social networking site less than two years ago. More than 20,000 of Deloitte’s U.S.-based employees have created profiles on the site.

“D Street was actually born and raised and supported from the talent organization, so the voice of its story really comes through talent,” said Deloitte’s Becki Horton. “We never would have made it as far as we have without the partnering of our communications team.”

Horton explains why Deloitte embraces social technology.