Delta’s funny in-flight safety videos go viral

The airline took something passengers often ignore and made it into videos people are clamoring to watch and share. It lands the message while promoting the brand.

Delta Airlines passengers might find it a bit harder to ignore its safety videos, however. Early last month, the airline unveiled two new versions of the pre-flight recordings, both of which include plentiful sight gags for sharp-eyed viewers. Quick jokes about tiny luggage and elderly women trying to drink tea in turbulence evoke memories of the movie “Airplane!”

“We wanted people to laugh and be engaged, because if they’re paying attention and watching for the gags, they’re also paying attention and listening to the safety instructions,” says Delta’s general manager of marketing communications, Mauricio Parise.

The videos have taken off outside Delta’s planes, too. In the six weeks or so since they launched on YouTube, they’ve drawn more than 160,000 views. Something people would have otherwise ignored, they’re now watching for fun.

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