Designing a strategic EVP to engage, attract and retain talent

Start by focusing on the ‘value’ portion of your employee value proposition.

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Let’s face it — most cross-functional initiatives are better conceived and realized when communicators get involved early. And your employee value proposition (EVP) is no exception.

During last month’s Internal Communications Conference at Microsoft HQ in Redmond, WA, Yale University Director of Strategic Communications Julienne R. Hadley walked us through what went into the university’s strategic EVP.

Here’s what we learned.

Hadley began by emphasizing that communicators should seek to quantify the value that their organization is offering to its employees—the value should be the focus.

“But I would argue that in addition to the value that you offer, as an employer, it’s really imperative that it aligns with the value that your employees want,” said Hadley. “Just simply putting out there what you offer without considering what your employees are really looking for is not going to provide the results that you’re looking for.”

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