The outpouring of rage was over the freezing of Regretsy’s account when the popular blog, according to PayPal, incorrectly used the online payment service’s “donate” button for a holiday gift exchange for about 200 needy children. The idea that the company was keeping toys out of the hands of kids—all the while collecting fees—infuriated many.
After several hours of online tumult, PayPal issued an apology, stating it would release Regretsy’s funds. But it perhaps wasn’t enough to keep the company from appearing Grinch-like, PR experts say.
Grading the apology