Did we fail global communication 101?

After a year of sincere effort at turning Ragan Communications into a truly global publisher, Ragan.com editors appeal to our readers for help

The single most commonly asked question in the world may be, “Did you read Tom Friedman’s book, The World is Flat?” Actually, no. They don’t ask that question much in China or India, the countries the book is mostly about. In those developing nations, people are too busy developing their nations to ask questions, let alone to pretend they read 600-page books.

That’s only the very first lesson Ragan Communications editors learned a little over a year ago when we set out to bring together Friedman’s flat world—at least the communication corner of it—into one happy, international Web site, Ragan.com.