Digg’s overhaul a flop; was CEO’s apology worse?

The link-sharing site Diggs’ new CEO tells its user community ‘we’re deeply sorry’ after a bungled redesign enrages users; social media experts review his apology and Diggs’ attempts to regroup.

Since launching the newest version of its website in late August, Digg has taken a beating.

“The new Digg sucks,” user Brad Anderson posted on the site’s Facebook page. “They completely abandoned their user base to embrace their corporate partners. They’re nothing but a collection of auto-dumped RSS feeds now.”

Another commenter insisted 45 times that the site “Fix Digg River,” Digg’s streamlined mobile version.

With a few exceptions, such as this Facebook response and a blog post from former CEO Kevin Rose, Digg has lain low—until now. Last week, the social news site’s new CEO, Matt Williams, responded to critics with a lengthy apology on Digg’s blog.

“As many of you know, the launch of Digg v4 didn’t go smoothly, and we’re deeply sorry that we disappointed our Digg community in the process,” he wrote. “Thank you for your patience and your extremely candid feedback—we hear you loud and clear.”

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