Social Media Digg’s overhaul a flop; was CEO’s apology worse? The link-sharing site Diggs’ new CEO tells its user community ‘we’re deeply sorry’ after a bungled redesign enrages users; social media experts review his apology and Diggs’ attempts to regroup. By Matt WilsonOct. 18, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.