DiGiorno scores points trolling Papa John’s on Twitter

The frozen pizza maker has a history of taunting Papa John’s on social media. After Papa John’s complained that the NFL protests were hurting sales, DiGiorno pounced.

Ragan Insider Premium Content
Ragan Insider Content

One organization’s crisis is another’s sweet opportunity.

Papa John’s founder John Schnatter saw his stock price plummet after saying NFL protests were hurting pizza sales. While outsiders derided the pizza delivery chain for its comments, one rival pizza maker decided to troll Papa John’s on Twitter.

It started with this tweet:

Us: 🍕📈
Them: 🍕📉

— DiGiorno Pizza (@DiGiornoPizza) November 1, 2017

Eater wrote:

It isn’t exactly clear that the above tweet is referring to Papa John’s. It could be about any pizza competitor, or it could just be an instance of DiGiorno boasting about its product. Frozen pies don’t have the best reputation, but DiGiorno has long claimed it can stand up to the big delivery chains.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.