One organization’s crisis is another’s sweet opportunity.
Papa John’s founder John Schnatter saw his stock price plummet after saying NFL protests were hurting pizza sales. While outsiders derided the pizza delivery chain for its comments, one rival pizza maker decided to troll Papa John’s on Twitter.
It started with this tweet:
— DiGiorno Pizza (@DiGiornoPizza) November 1, 2017
It isn’t exactly clear that the above tweet is referring to Papa John’s. It could be about any pizza competitor, or it could just be an instance of DiGiorno boasting about its product. Frozen pies don’t have the best reputation, but DiGiorno has long claimed it can stand up to the big delivery chains.