Digital lessons from Martha Stewart

The domestic diva’s marketing expertise has proven itself in every medium she’s ventured into.

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Stewart has successfully communicated her vision through radio, television, and magazines—and, lately, through websites, mobile applications, and blogs. Her tweets receive thousands of responses, though she limits herself to five minutes on Twitter per day. As BlogHer looks to create opportunities for women in digital media, Stewart’s facility in connecting with audiences across media platforms made for an inspiring conversation.

Here are a few lessons from Stewart on social media (and life), as interpreted by this blogger.

1. Study, then use, emerging technology. “I’m proud of my involvement in technology,” Stewart said, noting that she was an early adopter. Camahort Page recalled Stewart’s technology-focused episodes that aired long before people thought to directly link women to technology.

2. Twitter is where it’s at. “I love Twitter. From the minute I heard about it, it made sense to me,” Stewart said, noting that many BlogHer attendees most likely were tweeting at that moment. “I use it for research, to do instant surveys, things I’m curious about what people know. I really love knowing what’s happening out there.”

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