Social Media Diverse blogging team key to tech publisher’s success O’Reilly Media encourages ‘alpha geeks’ to share their thoughts on the corporate blog. By Matt WilsonSept. 20, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.