Do beefed up benefits boost reputation and recruiting?

Intel, LinkedIn and a host of other companies beef up benefits in areas such as fertility treatment, adoption and vacation time. One firm even limits its workweek to 40 hours.

The announcement that Intel is boosting fertility and adoption benefits sheds light on a welcome trend for employees.

Following announcements of unlimited vacation at LinkedIn and elsewhere, employers are finding new ways to boost their reputation, recruitment and retention, several experts say.

Intel is now offering salaried employees $40,000 in lifetime medical coverage for fertility treatment in addition to $20,000 in prescription drug coverage, quadrupling the previous fertility benefits available to employees, Mashable reports. Adoption benefits also were increased.

Intel is only the latest organization to boost benefits. LinkedIn’s U.S. employees will be able to take as much time off as they want every year under a policy starting Nov. 1, joining companies such as Pocket, Prezi, Evernote and Netflix.

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