Does a high Klout score make you a Twitter influencer? Not really.

A high number of followers does not make you social influencer. Running a top-rated blog, on the other hand, just might.

I had the strangest call from Charlie Sheen yesterday.

“OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help me!”

“Charlie,” I calmly replied, “Klout scores really don’t tell you much of anything. Don’t worry about it.”

“But, Mark,” he stammered, “This is all about WINNING, my friend. And I am NOT WINNING if I have a Klout score lower than you. That is just pathetic. My tiger blood is raging here. What do I do???”

Sadly, this type of celebrity Twitter rant has become (yawn) routine for me. And every bit of that conversation is absolutely true, except the part about Charlie Sheen calling me.

I get requests from folks asking for Twitter help every day … usually to retweet a notable blog post or perhaps in support of a charity. I’m glad to help where I can, but I’ll let you in on a little secret: It doesn’t work.

Some people look at the number of followers I have and a relatively high Klout score and imagine that I can be their gateway to social influence. I’ve been around long enough to know that these factors do not translate into influence at all.

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