I had the strangest call from Charlie Sheen yesterday.
“OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help me!”
“Charlie,” I calmly replied, “Klout scores really don’t tell you much of anything. Don’t worry about it.”
“But, Mark,” he stammered, “This is all about WINNING, my friend. And I am NOT WINNING if I have a Klout score lower than you. That is just pathetic. My tiger blood is raging here. What do I do???”
Sadly, this type of celebrity Twitter rant has become (yawn) routine for me. And every bit of that conversation is absolutely true, except the part about Charlie Sheen calling me.
I get requests from folks asking for Twitter help every day … usually to retweet a notable blog post or perhaps in support of a charity. I’m glad to help where I can, but I’ll let you in on a little secret: It doesn’t work.
Some people look at the number of followers I have and a relatively high Klout score and imagine that I can be their gateway to social influence. I’ve been around long enough to know that these factors do not translate into influence at all.