Does your online newsroom deliver for harried writers?

Examine this checklist for providing relevant company information to journalists

When members of the media are on deadline, will your Web site help answer their pressing questions? Despite social media platforms, does your online newsroom have all the basic features journalists need to complete their story thoroughly and on time?

Here’s an easy checklist to make your online press kit a winner:

1. Make your contact information easy to find; include phone number and an e-mail that doesn’t go to an unnamed inbox. For instance, instead of info@company.com, use a staff member’s e-mail—it will reassure the press it won’t be going into the black hole of the Internet. Also include your social media “buttons.”

2. Include high- and low-resolution images for download, but offer a thumbnail snapshot of what the journalist will be downloading before he or she starts. It’s frustrating to finish a long download only to realize it’s not what you wanted. (Don’t forget to include current photography of key team members, events and your facility.)