Follow the lead of Wells Fargo and capture the growing audience of mobile Web users
Although more than 40 million Americans visit the Internet on their cell phones each month, many Web sites don’t cater to this audience.
“I think companies are nuts if they’re not getting ready for it,” Web expert Shel Holtz said. “This is like companies closing their eyes to e-mail in the early 1990s.”
In the last two years, the number of Americans accessing the Internet on their cell phones rose 73 percent, according to a report by Nielson Mobile (pdf).
Without a mobile Web site, many of your customers and employees who browse the Internet on their cell phones are unable to view your site. The screen often looks garbled or empty.
Wells Fargo didn’t want to miss out on an opportunity to draw more eyeballs to its site. In July 2007, the bank launched wf.com to establish a presence on the “mobile Web”—the Internet as viewed on cell phone.