Don’t pollute great content by dumping C.R.A.P. on top

Even the best communicators are capable of making small mistakes … but those small mistakes will cost you readers.

“Mistakes are an unavoidable part of the learning process. I know this from experience. Here are two I’ll never forget: When I was a store manager, I once tried to control inventory by simply cutting back on group sheet buys. Big mistake. My blunder caused massive ad outs and many extremely unhappy customers, and I had to spend the next six months scrambling to pick up merchandise from other stores.”

Achievers bounce back.

The only thing it’s missing is an exclamation point or two:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.