Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
At Dell they have a saying: “Customer experience has become customer expectation.”
Customers aren’t going to follow your company’s social media accounts just because they have warm feelings about your brand. They have high expectations, says Dell Senior Director of Social Business Thom Lytle.
In a Ragan Training video, “Social Media Strategy: Test your social health and improve your competitive edge in 2019,” Lytle explains how organizations can meet those expectations.
“They’re not going to follow your accounts unless they think those social media accounts add value,” he says.
Here are a few tips:
1. Content beats marketing.