They’ve pulled back the curtain on Dr. Oz.
TV celebrity Mehmet C. Oz finds himself in the hot seat, answering U.S. senators’ questions about why he would stand behind claims about certain diet supplements if there’s no legitimate medical support for them.
Consumers assumed Oz had clinical evidence to back up his assertions. Unfortunately for Oz, he had to repeatedly state that magic diet pills do not in fact exist (contrary to many statements made on his show).
Oz’ halting replies highlight the need for media training for all communications pros, regardless of the level of validity of your organization’s products or services.