We know, we know.
2011 is going to be different! You’re going to lose 20 pounds! You’ll finally get that promotion! You’ll plan a dream vacation!
Don’t you say this every year?
Frankly, we’re a little tired of it. So are your friends. But we know you’ll still come up with lists, diagrams and pie charts of all the things you want to achieve.
Let’s face it: You already are who you are. A new year isn’t going to change that.
So, this year, aim low. Underestimate yourself. Don’t set goals—or if you do, make them attainable.
We’ve come up with 10 goals that communicators can reasonably set—if you insist:
Learn a new language
All your cool communicator friends are going to Guatemala over winter vacation to take a two-week Spanish immersion class. You might feel jealous. But when they come back and ask, “Como estabas durante las vacaciones?” just impress them with all your corporate jargon: “Let’s matrix the synergies to drill down on the dialoguing.” Translate that, amigos!
Stop eating office candy