It’s great that you have a Facebook page, but guess what? So does everyone else.
Not many people like your page, so very few see your messages. It is disheartening and frustrating, and makes you question whether it’s worth the time you spend on it.
You are not alone.
Data from Recommend.ly says half of all Facebook pages have fewer than 256 fans. Thirty-one percent have fewer than 32 fans.
There are a few characteristics of Facebook pages that lead to this issue:
How can you get more fans?
1. You should strive to make your Facebook page a unique resource for some aspect of your business. In other words, make it the place to go get information, insight, news, etc. This way, its perceived value will rise.
2. Offer amazing specials to a few of the most influential people who like your page. Start conversations with them on your page that highlight their experience with your business. Ask them to recommend your page and company on Facebook.