eBay exec: If you don’t use internal video for comms, ‘you’re left behind’

What was once a rare tool for executive webcasts is now available many times a week as eBay recognizes the medium’s value in internal communications.

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It was video guy Ryan Burnham’s first day on the job at eBay—and departing Meg Whitman’s last, after serving as chief executive and a transition adviser for the new CEO.

At her sendoff, eBay hosted a multi-camera webcast, says Burnham, who oversees live webcasting and video production services under the Global Enterprise Technology department.

That was a rare event at eBay in 2008. Live webcasting was done by only a few business leaders—a total of four or five times a year.

Fast-forward to today. Video is an almost everyday tool for internal communications at eBay Inc., whose holdings include eBay.com, PayPal, StubHub, eBay Classifieds, and eBay Enterprise (formerly GSI Commerce). The company produces between three and 10 videos on demand per day, and it hosts two or three live webcasts per week.

Depending on employees’ organization within the eBay network, they tend to see a video at least once a week.

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