Good writing remains the essential PR skill.
PR pros dedicate substantial time and resources to crafting blog posts, articles, news releases and other types of written communications. Yet for numerous reasons, PR writing often falls short.
Some entrepreneurs say editing apps offer a solution. Often based on advances in artificial intelligence, the editing tools can spot clichés, redundancies, verbose wording, long-winded sentences and other technical problems. They also usually report readability statistics like the reading grade level. Consider them souped-up versions of the standard Microsoft Word spelling and grammar check.
Reviews of editing apps
Others suggest that editing apps produce plain vanilla writing that lacks creativity and flair. While an automated editor provides a good start to the editing process, it can’t replace a good human editor, concludes NY Book Editors, which reviewed 11 editing apps. Recommendation: Use an editing app as the first step in self-editing before sending the draft to a professional editor.