Many stories in SAP World are written with the kind of breezy style that typically appears in consumer magazines
Content drives SAP World. And the publication is recognized by SAP employees for its strong content. Editor Angela Dunn pointed out that a 2004 survey indicated employees were pleased with the articles.
The writing is tight and informative. There is a noticeable lack of jargon. The stories are informative and highly readable. The headlines are clever and to the point (‘The Sudden Death of PowerPoint,&’ ‘Good Bye, And Good Luck’). Many stories are written with the kind of breezy style that typically appears in consumer magazines. One story about an executive board member begins by saying he showed up late to the interview. This kind of self-awareness is atypical to most articles in employee pubs.