Writing & Editing Eliminate rookie mistakes to improve your editing Identify your role in the process, and ask yourself these 10 questions, including ‘What’s the proper tone?’ and ‘What matters most?’ By Lauren EdwardsNov. 4, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.