PR Environmental research group scrambles as Internet calls for ‘Boaty McBoatface’ The U.K. nonprofit organization turned to the Internet to name its new research vessel. PR pros didn’t expect the popularity—nor that a silly name would rise to the top. By Beki Winchel@bekiwekiMarch 21, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.