Most social media and PR pros know the risks of a branded hashtag campaign, but that caution also applies to online audience polls.
The Natural Environment Research Council is learning that lesson. It recently turned to the Internet to crowdsource a name for its newest polar research vessel:
— NERC (@NERCscience) March 20, 2016
“Shackleton. Endeavour. Falcon. These are just some of the names suggested for the UK’s next world-class polar research ship as part of a campaign launched today for the public to put forward names for the state-of-the-art vessel to be built in the North West of England,” NERC said in its press release announcement.