Excedrin embraces political fatigue with #DebateHeadache

Praises showered the company’s marketing team for buying the sponsored Twitter hashtag and for its series of tweets during the final presidential clash.

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If this year’s presidential race has given you a migraine, you’re not alone.

On Wednesday, tens of millions tuned in—many reluctantly—to watch the final presidential debate between Democratic nominee Hillary Clinton and Republican nominee Donald Trump.

Those following and critiquing the debate on Twitter saw a third-party winner emerge: Excedrin.

The company’s marketing team tweeted a series of images and GIFs that gave nods to American’s frustration with political events:

Based on our research, a #DebateHeadache is almost unavoidable. Get ready for it with Excedrin®. pic.twitter.com/Rar0I9qMXQ

— Excedrin® (@Excedrin) October 19, 2016

Frustration only makes the #DebateHeadache worse. Relieve your headache fast with Excedrin®. pic.twitter.com/WwIH2Qrh6c

— Excedrin® (@Excedrin) October 20, 2016

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