Executive blogs must pass the ‘Who asked ya?’ test People forgive boring speeches or CEO letters in the annual report. But a boring venture into new media will bring scorn. By David MurrayMarch 7, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.