Executive blogs must pass the ‘Who asked ya?’ test

People forgive boring speeches or CEO letters in the annual report. But a boring venture into new media will bring scorn Something made me mad, reading White House chief speechwriter William McGurn’s entry in the bloggish diary that White House staffers kept during their January trip to the Middle East. I couldn’t figure out what it was. The Jan. 13 entry in “Trip Notes from the Middle East” —a vehicle I call “bloggish” because it looks and reads like a blog but doesn’t allow for comments—wasn’t badly written or especially annoying.