Facebook captures Prince Harry’s ‘groundbreaking moment for HIV’

With a few posts to encourage prevention, video of the royal heir’s simple blood test was viewed by the masses. It’s royal marketing at its best, and it’s for a worthy cause.

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Health advocates who promote safe sex to prevent the spread of HIV and AIDS have to be pretty darn creative to garner 2.1 million views of a video.

Not the case, though, when @KensingtonPalace, the official Twitter account for the Royal Family, tweets.

To promote this week’s 21st International AIDS Conference, Prince Harry made social media history. The fifth-in-line to the throne underwent an HIV test live to show the ease—and importance—of being checked.

NBCNews.com reported:

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