Facebook fan pages: 6 tactics for driving traffic to your site

As visits on the social network skyrocket, here’s how to funnel in potential customers

Facebook is racking up astounding numbers.

Last month, 132 million U.S. visitors frequented the site—the most to Facebook in its six-year history (founded in February 2004)—according to Compete.com.

Among the various ways that businesses and nonprofits can use Facebook to interact with customers and clients is the fan page.

Fan pages, similar to profile pages in design and function, enable users to write on a wall, upload photos and videos, and participate in discussion groups they or the company starts.

Fan pages have many advantages, such as the ability to reach millions of current and potential customers. Unlike the rest of Facebook, fan pages are indexed on Google, which helps your SEO strategy. There is also no limit to how many fans you can have. Personal profiles limit to 5,000 the number of friends you can have.