Facebook gives users more control over news feeds

The social network announced a new feature that enables people to select which posts show up in their Timelines. The move might lead to higher costs for marketers.

Facebook is giving users more control over their Timelines, which makes it even clearer that marketers must create compelling content to earn users’ attention.

The social network announced a new feature Thursday that lets users select profiles and pages they want to see at the top of their news feed.

Users can also see a list of those profiles and pages they have unfollowed, giving people the option to put those posts back into their feeds.

Mark Zuckerberg, Facebook’s founder and CEO, further explained the feature and the reason behind it:

We just launched new tools to give you more control over what you see in your News Feed. Now you’ll be able to easily…

Posted by Mark Zuckerberg on Thursday, July 9, 2015

The feature is only available to iOS users, but will become available to Android users and on desktop within the next few weeks.

Some users may use this new feature to stalk an ex or high school classmate, but brand managers should take note that some will choose to have business pages show up at the top of their news feed as well.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.