How the ‘Post Quality Rating’ works and other guidelines
If you’re a page administrator for a business’s Facebook fan page, you may have noticed a “Post Quality Rating” in Facebook’s admin-only “Insights” application. With measurement as a key part of any business’s social media program, this rating is a welcome tool to determine a page’s success. The rating, as described by Facebook, is an “important indicator of how fans gauge your posts.”
What does this really mean? If you’re a math pro, then Facebook’s algorithm is for you. If you’re not, it might be less obvious. In “basic” terms, Facebook uses an algorithm that calculates your number of posts, total interactions received on posts, and your page’s total number of fans, as well as “other factors” over a rolling, seven-day period—and generates a single number. This is your post quality number, and the “stars” directly below the post quality indicate how your page’s posts rank against other pages with a similar number of fans.