Social Media Facebook: Posts unrelated to your brand don’t engage Attempts to connect with fans about topics unrelated to your brand don’t correlate with engagement, a Facebook communicator tells Ragan.com. By Matt WilsonMay 9, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.