As live streaming grows, Facebook is putting its money on video.
A 2015 study revealed that Facebook video posts had the most reach on the social network, and later that year, Facebook debuted Live—its live-streaming tool.
Now, Facebook is making the tool even more attractive to its users—and to PR and marketing pros wanting to connect with consumers.
On Tuesday, Facebook unveiled new features for Live, bringing fierce competition to Twitter’s Periscope. The features will enable Facebook users to better discover live-streaming videos, as well as share and interact with them. In a company blog post, Facebook wrote: