Facebook rolls out helpful tools for marketers

Data experts at the social media outfit are shifting their focus to businesses—and brand managers. Here are details on its latest messaging and developer tools.

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Facebook made several noteworthy announcements at its f8 conference, and some of them have significant implications for brands.

Perhaps the most significant of those announcements was the introduction of “chatbots” to the company’s Messenger app. These bots will allow users to “chat” with brands that tap into the artificial intelligence. It will act as a customer service tool as well as a channel for buying goods and services.

“We think you should message a business just the way you would message a friend,” Facebook founder and CEO Mark Zuckerberg told the f8 crowd.

There are six Messenger chat bots available—more are expected to become available in the coming months. Facebook is opening the technology so developers and brand managers can customize the app to fit their customers’ needs.

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