I was at a restaurant with friends last night when the topic of Facebook came up. We each recounted reasons why several at the table rarely use the social platform anymore:
• It’s become overtaken by photos of our acquaintances’ children; • The sponsored content is often preposterous; • Other social platforms have become more intriguing; • I don’t need to see how much fun other people are having every time I’m bored; • Seriously, the pictures of friends’ kids is completely out of hand.
Sure, we were just eight random 20- and 30-somethings on the north side of Chicago, so our experience is not entirely indicative of the state of the world’s largest social network, but these are problems that Facebook will be forced to combat if it wants to keep millennials using their service. One way they’re doing it is to constantly tweak the algorithm that determines what users see when they log in. One such improvement is rolling out this week. Facebook details its biggest change: