Facebook has a history of challenging (if not buying out) its competitors, such as Snapchat, Twitter, Instagram and WhatsApp.
Now it’s going after LinkedIn, by enabling organizations to post job openings—and users to apply directly through its platform.
On Wednesday, Facebook wrote in its business blog:
We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce.
We’re focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month. Businesses and people already use Facebook to fill and find jobs, so we’re rolling out new features that allow job posting and application directly on Facebook.
The platform posted the following video overview about the feature, which is rolling out to users in the United States and Canada:
Facebook said the job-posting process is simple and straightforward—and that companies are already having success with the feature:
It’s easy for Page admins to create a job post, track applications and communicate directly with applicants. After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on mobile and all in one place. And as with other posts, they can boost job posts to reach a larger or more relevant audience.
We’ve tested the new jobs experience in parts of the US, and while it’s still early, businesses are already filling roles. “It was great because it was easy,” says Wendy Grahn, co-owner of the Chicago-based Lakeview Kitchen and Market. “It took three minutes to fill out the information and put it out there. Then someone saw the post, we talked, and it was done.”
The feature aims to help job seekers, as well. Facebook users can search for jobs by going to facebook.com/jobs or apply directly from their mobile devices:
Though the feature will probably help both those looking for talent and those looking for an open position, Facebook hopes it ultimately will entice users to spend more time on its platform—netting more advertising dollars in the process.
Facebook also could start earning revenue from the feature, as businesses can pay to turn these posts into ads so they reach more people in the feed. Businesses could also get some viral help as users re-share openings to their friends, or tag people that they know are looking for a job.
Facebook’s VP of Ads and Business Platform Andrew “Boz” Bosworth tells me the company wanted to see “How can we make Facebook more useful in your everyday life?” They found small businesses were having trouble hiring, and most people are open to a better, higher-paying job, even if they’re satisfied with their current employment.
If you’re not content to use Facebook solely to look for a new job, apply for a position at the company, instead: Facebook is looking for a technology communications associate manager and a global communications director for Instagram in its headquarters in Menlo Park, California.
Not the job for you? See what else we have in this week’s professional pickings: