Facebook has given its users the feature they’ve reportedly been asking for most frequently over the past two years or so: a deeper search function.
Marketers shouldn’t necessarily celebrate that, however. Searches restrict results to posts users have previously seen in their timelines. If the post isn’t from a friend or hasn’t been previously shared with the person doing the search, it won’t show up.
In a Monday blog post, the company’s vice president of search, Tom Stocky, explained what the new function does:
You’ve told us the most important thing is being able to find posts you’ve seen before, and now you can. With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer.
Stocky explained further to Search Engine Land: