Facebook’s ‘Sponsored Stories’ outperform standard ads

You might be part of a company’s advertising campaign and not even know it.

Ragan Insider Premium Content
Ragan Insider Content

If you look in the upper right corner of your Facebook homepage, you might see a window marked “Sponsored Story” with a brief status update from one of your friends about shopping at Old Navy or catching lunch at Potbelly’s.

First of all, no, your friend isn’t getting paid to promote his or her statuses. (Wouldn’t that be something?) But, according to a FastCompany.com article, companies are paying Facebook to promote users’ statuses as part of a new form of advertising.

“Sponsored Stories” have been around for six months, and already are twice as effective as traditional ads that companies run on the social network, reports FastCompany.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.