How to conduct meaningful readership surveys
Editors find themselves in unfamiliar territory when conducting a readership survey, especially since the process isn’t as creative as it is scientific and systematic. But, when done correctly, surveys can help an editor produce a more effective, pertinent, and creative newsletter.
With the measurement expertise of Angela Sinickas, and the practical experiences of four corporate editors who recently conducted readership surveys, we will walk you through the methods to follow–and those to avoid–to make your readership survey a success.
Next month, in the second part of our readership survey story, we will share with you the results of the editors’ surveys, and tell how they used the results to improve editorial content. -ed.