Wait . . . don’t answer. You don’t have to. Because the Public Relations Society of America (PRSA) is coming up with the definitive definition of public relations. And they are serious about it. Serious enough to create a “Task Force,” to study the problem. Which is pretty damned serious.
If you’re a little serious, you put together a work team. If you’re really serious, you form a committee. Only if you’re super, duper serious, do you convene a Task Force. And that’s just what PRSA did.
Someone had to come up with a definition, I guess, because there does seem to be a lot of confusion about what public relations is supposed to do, or be.
I’m sure it hasn’t been an easy task. When PRSA is done with it, maybe they can solve an argument my wife and I always have, and come up with a definitive definition for “foreplay.” We seem to be miles apart on what it means.
Anyway, here’s the story:
For the past two months, PRSA’s “Definition of Public Relations Task Force,” or DPRTF, has reviewed more than 1000 submissions, looking for the perfect definition of PR. DPRTF (pronounced: DEPERTFER) has narrowed it down to three choices that you can vote on.
Those three choices are: