Find the celebrity who likes your client
Thanks to Mayor Bloomberg and daughter, equestrian company lands on the map.
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Thanks to Mayor Bloomberg and daughter, equestrian company lands on the map The right spokesperson can make or break a media campaign, but most PR people need several months to line up prospects. Brian Wendel, associate director at Off Madison Avenue, a Phoenix advertising and PR firm, had about three days—but his last-minute maneuverings paid off, landing the client a celebrity spokesperson (the daughter of New York mayor Michael Bloomberg) in a flurry of coverage for the company’s IPO.
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