Find the celebrity who likes your client

Thanks to Mayor Bloomberg and daughter, equestrian company lands on the map.

Thanks to Mayor Bloomberg and daughter, equestrian company lands on the map The right spokesperson can make or break a media campaign, but most PR people need several months to line up prospects. Brian Wendel, associate director at Off Madison Avenue, a Phoenix advertising and PR firm, had about three days—but his last-minute maneuverings paid off, landing the client a celebrity spokesperson (the daughter of New York mayor Michael Bloomberg) in a flurry of coverage for the company’s IPO.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.