First day of summer brings PR bonanza

Solstice, smoothies, selfies: Whatever your interest, you’ll find ways to newsjack June 21.

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With the arrival of the summer solstice, the season of beaches and picnics officially begins in the Northern Hemisphere. Where better to capture some PR mojo than Fairbanks, Alaska, where the sun won’t set today?

The city, better known in the Lower 48 for its long winters, is celebrating the sunshine with an epic Midnight Sun Festival, the Midnight Sun Baseball Game and the Midnight Sun Run.

Explore Fairbanks got out ahead of the holiday with a reminder on Tuesday of the glories of the midnight sun this week:

Fairbanks 12:30 am 🔆 land of the midnight sun 📸 @hybridmediaconsulting #exploredairbanks #midnightsunseason #midnightsun #fairbankssunset

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