Engagement expert Linda Dulye lays out the fundamentals of creating a new engagement program
Like a shiny new toy, engagement has become the business fad of the moment. Unfortunately, many companies rush to create their own engagement initiatives without fully understanding what it is they’re doing. Engagement has become all things to all people. And that’s not good.
Engagement is about changing employee attitudes and behavior. It’s not about hosting a company picnic. It’s a cultural revolution, and it is a cultural evolution. You are attempting to change the company by giving employees knowledge they’ve never had before, and by asking them to use that knowledge to make decisions.