For Coca-Cola, it’s social media and a smile Rather than struggling to control the conversation, the mega-brand ‘is what our fans say it is.’ By Lindsey MillerJan. 21, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.