Using diverse tweets from players and staff, the NBA team scores big with fans
It’s hard to believe that an entity with more than 20,000 followers on Twitter has been on the site for just a year—and had resisted the idea at the outset.
Enter The Phoenix Suns basketball team.
Jeramie McPeek, the Suns vice president of digital, admitted during the recent Microsoft and Ragan’s Employee Communications: PR, and Social Media Summit that he wasn’t crazy about social media initially.
In 1997, Suns.com won the NBA Web site of the year.
“At the time, we had a really good handle on digital, but we did not see the social media things coming at all,” McPeek says. “I thought MySpace and YouTube would water down the fan base. I wanted them to come to our Web site.”