This year marks a new chapter in my life as a parent of a school-age child. In the first couple of weeks of school, my daughter’s kindergarten class collaborated to establish a set of rules for how to treat one another. When I saw these rules hanging up in her classroom, I was struck by how simple and honest these rules are as well as how they translated as rules for public relations professionals.
9 PR rules
1. Say please. This rule speaks to a sense of decency and politeness. Some days we get so caught up in our work and we forget to be thoughtful with our co-workers, clients and, unfortunately, other members in our community. Forgetting this rule can cause tragic disconnections that are sometimes difficult to mend.
2. Say I’m sorry. If you screw up, own up to it. The sooner, the better. This is true for individuals as well as organizations when things go wrong. Your community will be more likely to forgive mistakes and missteps if you can express honest remorse when needed.